Our Goal

We love ad technologies and internet businesses. Our solutions are designed to support world class enterprises easily and effectively. Large can also be nimble given the right solutions. Our philisolophy is to work with all service vendors to collaboratively create the best and easiest solution for our publishing clients.


Ashraf Montaser

Chief commercial officer

MBA. MSc. BEng(hons)

Ashraf has worked for some of Australia’s largest and most complex online publishers including News Digital Media and Ninemsn. Since 2004, he has planned and executed dozens of enterprise: migrations, implementations and strategic change management projects. Managing large mission critical teams, he specialised in: ad technologies, operations and software development. Prior to this he co-founded and ran an internet and business software company and worked for one of the world’s largest pharmaceutical companies developing sales, CRM and business systems.

Ashraf is an evangelist for innovation in ad technologies and is passionate about commercial and operational excellence in digital advertising. As a strong advocate of industry standards, he has also been an active member of the Standards and Guidelines council of the Australian Interactive Advertising Bureau (IAB).

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Kartik Rao

Chief information officer

BEng(hons), CSM

Kartik has been in the technology space for a decade, leading dozens of enterprise projects across multiple geographies. With deep hands on experience across industry domains and technologies he specialises in building end-to-end solutions for the most demanding applications. In his last media role at News he built the advertising technology stack for web / tablet advertising and a business intelligence and reporting solution for the entire digital business, these systems deliver and report on hundreds of billions of ads.

A cloud evangelist and early adopter he actively promotes the use of cloud technologies to seed agility in the enterprise.

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