Our unique products are guaranteed to provide higher overall yields. A big statement!
On average, 2/3rds of all ads run on major publisher sites are below the fold. Ads at the bottom of the page can have less than 1/20th of the exposure of above the fold ads.
How do publishers currently deal with this?
Serve these ads, pay for ad serving, discount enormously or run remnant inventory in these locations. They can also develop a false reputation for being ineffective environments to advertise in.
What do Agencies and Advertisers currently get?
High Ad serving costs of their own, double counting, double billing on acquisition campaigns and a lot of administrative overheads.