MBA. MSc. BEng(hons)
Ashraf has worked for some of Australia’s largest and most complex online publishers including News Digital Media and Ninemsn. Since 2004, he has planned and executed dozens of enterprise: migrations, implementations and strategic change management projects. Managing large mission critical teams, he specialised in: ad technologies, operations and software development. Prior to this he co-founded and ran an internet and business software company and worked for one of the world's largest pharmaceutical companies developing sales, CRM and business systems.
Ashraf is an evangelist for innovation in ad technologies and is passionate about commercial and operational excellence in digital advertising. As a strong advocate of industry standards, he has also been an active member of the Standards and Guidelines council of the Australian Interactive Advertising Bureau (IAB).